THAIFEX – Anuga Asia is a significant food and beverage trade fair that will showcase industry trends in Asia. The event will take place from 28 May to 1 June 2024 in Bangkok, Thailand. It will feature over 3,000 exhibitors from 50 countries and regions, unveiling a diverse range of products designed to meet consumer needs for convenience, health, sustainability, cross-category appeal, and clear labelling. This event underscores the industry's commitment to innovation and adaptation to prevailing consumer trends on a global scale.
The tasteInnovation Show will feature 12 groundbreaking winners, selected from 60 finalists, who deliver exceptional products embodying the trade fair's theme, Beyond Food Experience. Winners include plant-based and allergen-free alternatives such as Koji Milk, LePlants Plant-Based Clear Protein Powder, and Meatly! Thai Green Curry Plant-based Meat, as well as functional and fortified ingredients like 137 Degrees Brand Almond Milk, Aadvik Camel Milk Chocolates, Benas Edamame Spread with White Chocolate, and CP Chicken. Additionally, the show will feature an invisible condiment, Clear Soy Sauce, and advanced sensor and detection technology such as Genelix Animal Species Real-Time PCR Detection Kit, Ishida Brand X-Ray Inspection System, and Weigher Machine, Shin-ku Bottle, and Shin-ku Server.
This year, THAIFEX – Anuga Asia will present a vibrant showcase of groundbreaking innovation. Vendors are pushing the boundaries of what's possible in the F&B industry with products that are becoming multi-dimensional, catering not just to taste but to health, ethical concerns, and convenience needs.
At THAIFEX – Anuga Asia in 2024, attendees will have the opportunity to explore six new trends. The first trend is Convenience. In response to busy lifestyles, manufacturers are introducing quick, nutritious solutions without compromising taste and quality. Ready-to-eat meals, such as high-protein, superfood-packed quinoa noodle kits, exemplify this trend by providing sustenance without sacrificing convenience.
The second trend is Indulgence, Redefined. Manufacturers are redefining indulgence with sustainable, organic, and plant-based products. These offerings cater to health and flavour preferences while addressing consumer needs like lactose intolerance, child development, and ethical animal welfare concerns.
The third trend is the Plant-Based Boom. The sheer number and variety of plant-based protein products have surged, with products made in innovative formats that are redefining culinary norms. From plant-based seafood curries to new protein formats like refreshing clear plant-based protein drinks, there is a wide range of new products to experience.
The fourth trend is Transparency. Consumers today want crystal-clear information about what they are eating. This year, there is a surge in clean label products, which ethically deliver confidence about the source, authenticity of ingredients, and manufacturing processes of F&B products.
The fifth trend is Beyond Labels. Over 900 exhibitors at THAIFEX - Anuga Asia will showcase Halal-certified products, which indicate compliance with religious dietary laws while addressing growing demands for food safety and ethical production. Today, Halal-certified foods are increasingly responding to other consumer trends, including organic or plant-based.
The sixth trend is Sustainability. Sustainable packaging and production are becoming key differentiators for manufacturers. There's a growing emphasis on eco-friendly options, with 25% of private-label products at THAIFEX - Anuga Asia boasting sustainable certifications.
THAIFEX—Anuga Asia will host the first Alternative Protein Flavour and Taste Contest, in which trade visitors will sample and vote for the best alternative products based on taste, texture, aroma, and innovation.
The leading food and beverage event in Asia, THAIFEX - Anuga Asia, is a comprehensive hub where attendees can explore the industry's latest trends through networking, educational sessions, competitions, and more. As an essential part of the show, THAIFEX - Anuga Asia's knowledge partner, Innova Market Insights, will be on hand to provide expert answers to any questions. This offers attendees a unique opportunity to gain valuable insights into the innovative developments driving the food and beverage industry. THAIFEX - Anuga Asia 2024 guarantees an insightful glimpse into the future of F&B. Trade visitors are encouraged to participate in an immersive experience encompassing tasting, exploring innovation, and shaping the food revolution.
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