In partnership with THAIFEX - HOREC Asia
THAIFEX - HOREC Asia 2025 is set to be a premier event for the hotel, restaurant, and catering (HoReCa) sectors in Southeast Asia, taking place from 5 to 7 March 2025, at IMPACT in Muang Thong Thani, Bangkok, Thailand. This event is organised by the Department of International Trade Promotion (DITP), the Ministry of Commerce of Thailand, the Thai Chamber of Commerce (TCC), and Koelnmesse. It will showcase the latest innovations shaping the industry's future and is expected to attract some of the region's largest players.
The event will feature over 400 brands from more than 23 countries and regions, drawing in over 20,000 global trade visitors. It serves as an essential platform for networking with industry leaders, emerging businesses, and key decision-makers. Attendees will have the chance to participate in industry conferences that include panel discussions led by global thought leaders at the THAIFEX – HOREC Academy. A specially invited buyers programme will also host up to 500 top buyers, facilitating business dealmaking opportunities in Southeast Asia.
Last year, the inaugural THAIFEX – HOREC Asia achieved impressive results, attracting over 390 buyers from 24 countries and regions, with an estimated total trade value exceeding 100 million USD.
By 2040, Asia is projected to account for over 50% of the world's GDP, with Thailand emerging as a significant contributor to regional trade due to its unique strategic advantages. In the HoReCa sector, Thailand is a regional powerhouse and strategic hub, with the market size expected to grow from 1.4 billion USD in 2024 to 1.9 billion USD by 2025.
In Southeast Asia, Average Daily Rates (ADRs) in hotels have risen by over 20% above pre-pandemic levels, primarily driven by a resurgence in leisure tourism.
Themed "Shaping the Future of HoReCa," THAIFEX - HOREC Asia 2025 will tackle the most pressing challenges and opportunities facing the industry today, including:
- Sustainability: With sustainability at the forefront of global priorities, the tradeshow will highlight eco-friendly solutions such as resource-efficient innovations, sustainable sourcing, and zero-waste initiatives for hotels, restaurants, and catering businesses.
- Digital Experiences: The rise of AI, IoT, and automation is transforming the hotel, restaurant, and catering sectors. Attendees will have the opportunity to experience cutting-edge technologies that enhance operational efficiency, provide personalised customer experiences, and create competitive advantages.
The centre stage zone, called THAIFEX – HOREC Xperiential Zone, showcases some of the most innovative and groundbreaking solutions available for the first time. Visitors can sign up for guided tours that include live workshops and culinary demonstrations.
The trade show will also feature various supporting programs and awards, such as the THAIFEX - HOREC Innovation Awards, the ASEAN Barista Team Championship, and the Thailand Ultimate Housekeeping Challenge.
Visitors can expect an unmatched trade show experience, where exhibitors are segmented into six trend topics across nine HoReCa segments: Bakery & Ice Cream, Café and Bar, Cleaning and Laundry, Dining, Furnishing, Kitchen, Services, Tech, and Wellness, all spread over 27,000 square meters.
THAIFEX – HOREC Asia 2025 is an event that brings together innovative ideas and valuable business networking opportunities. Visitors are strongly encouraged to register here.
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