In partnership with THAIFEX - HOREC Asia
Southeast Asia's leading HoReCa trade event, THAIFEX—HOREC Asia 2025, is set to take place from 5 to 7 March 2025 at IMPACT Muang Thong Thani in Bangkok, Thailand. With over 400 exhibitors from 23 countries and regions and more than 20,000 industry professionals expected, this event represents the region's most extensive buyer program, bringing together over 500 top-tier HoReCa buyers. THAIFEX—HOREC Asia 2025 serves as a vital platform for innovation, market growth, and lucrative networking opportunities.
Building on the success of its inaugural 2024 edition, this year's event aims to address the industry's increasing demand for AI-driven automation, digital procurement, and cost-effective food service solutions. The number of pre-scheduled business meetings has surged by 50% compared to last year, further solidifying its reputation as a premier venue for partnerships and industry development.
This year, attendees can look forward to two major highlights: Tech Lounge at THAIFEX—HOREC Academy and Asian Pizza Show Academy.
Tech Lounge at THAIFEX—HOREC Academy is a dedicated space featuring AI-powered automation, contactless service, and data-driven solutions designed to optimise business operations.
Asian Pizza Show Academy, an interactive highlight of the event, will showcase expert demonstrations, advanced pizza-making equipment, and premium ingredients, tapping into the rapidly growing pizza market in Southeast Asia.
These new features join popular attractions like the THAIFEX—HOREC Xperiential Zone, where professionals can experience innovative hospitality and food service solutions firsthand. The event will also host beloved competitions, such as the ASEAN Barista Team Championship and the Thailand Ultimate Housekeeping Challenge, highlighting the best talents in the industry.
Mathias Kuepper, Managing Director and VP Asia-Pacific of Koelnmesse stated: "THAIFEX—HOREC Asia 2025 is a catalyst for change in the HoReCa industry. AI automation, digital procurement, and sustainability are no longer trends; they have become essential strategies for future growth. With the Tech Lounge focusing on automation, the Xperiential Zone showcasing real-world innovations, and the Asian Pizza Show Academy aligning with the anticipated growth in Southeast Asia, every program is crafted for businesses eager to adapt, scale, and lead. Coupled with returning highlights like the THAIFEX—HOREC Academy and Innovation Awards, this dynamic three-day event is the ultimate setting for industry transformation."
Key Highlights For 2025 will consist of THAIFEX—HOREC Academy & Tech Lounge, THAIFEX—HOREC Xperiential Zone and the new Asian Pizza Show Academy.
THAIFEX—HOREC Academy & Tech Lounge will showcase over 50 industry leaders across 20+ curated talks and panel sessions, addressing crucial topics such as Women in Hospitality Leadership and Sustainability with Profitability. Experts from major hospitality brands, including Asset World Corporation, Dusit International, Minor Hotels, and WorldChefs, will lead discussions on important industry trends.
The new Tech Lounge will be a hub for AI-driven automation and digital procurement, where attendees can dive into hands-on demos and expert-led discussions on Smart Hospitality Tech and Digital-First Procurement & Financial Solutions.
Smart Hospitality Tech topic explores automation, AI, and cloud solutions that enhance operations, cut costs, and elevate guest experiences.
Digital-First Procurement & Financial Solutions topic explores predictive purchasing, AI-driven inventory, and automated financial systems that ensure seamless business integration.
THAIFEX—HOREC Xperiential Zone is a must-visit for anyone looking to witness next-generation hospitality and food service innovations through live demonstrations and guided tours. Attendees will have the chance to test, evaluate, and discover how to integrate new solutions into their businesses, empowering them to make smarter, future-proof decisions.
As Asia's pizza scene continues to burgeon, Asian Pizza Show Academy, the newly introduced side event at THAIFEX—HOREC Asia 2025, will gather a carefully curated selection of suppliers, master pizzaiolos, and the latest pizza-making equipment right in Bangkok.
Co-organised by Bellavita, a global leader in Italian gastronomy, the academy will feature live masterclasses by pizza experts demonstrating authentic Neapolitan techniques and hands-on tastings hosted by Peppina, the event's official pizzeria partner, offering 60 fresh pizzas daily while guiding attendees through every step of the process—from dough stretching to baking.
This specialised event will provide industry professionals with a unique opportunity to sharpen their skills and stay ahead in Asia's rapidly evolving pizza market.
For more information, please visit www.thaifex-horec.asia
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