On 15 February 2024, the Department of International Trade Promotion (DITP), Thailand's Ministry of Commerce, the Thai Chamber of Commerce (TCC), and Koelnmesse (KM) announced the launch of the first-ever THAIFEX – HOREC Asia 2024 trade fair. This event is focused on showcasing HoReCa (hotel, restaurant, and catering) industry products and services, and it will take place from 6 to 8 March 20204 at Hall 9-12, IMPACT Muang Thong Thani, Bangkok. The organisers hope to attract 20,000 buyers worldwide and establish Thailand as the epicentre of the HoReCa industry in Asia.
Ms Natiya Suchinda, Deputy Director-General of the Department of International Trade Promotion, highlighted the positive trend of increasing demand for businesses related to the HoReCa industry after the COVID-19 situation has eased, which presents an excellent opportunity for Thailand. Being a top global tourist destination, Thailand is renowned for hospitality and Thai-style service, and it distinguishes itself in several areas, including high-quality products and services and innovative designers who enhance the uniqueness of HoReCa offerings. The fair will feature products and services from more than 300 companies from 24 countries, including Thailand, in 722 booths, covering 9 HoReCa segments: Bakery and Ice cream, Café and Bar, Cleaning and Laundry, Dining, Furnishing, Kitchen, Services, Tech, and Wellness.
Mr Sanan Angubolkul, Chairman of the Thai Chamber of Commerce, expressed full readiness to organise THAIFEX – HOREC ASIA 2024, which is expected to create new business opportunities for entrepreneurs in the HoReCa industry. The fair has received overwhelmingly positive feedback, with more than 120 Thai companies participating in 270 booths, ready to showcase their innovations, creative designs, and products developed from local wisdom to create soft power and international marketing opportunities. The event invites professionals, including hotel owners, managers, resort owners, restaurant and café owners, chefs, and caterers, regardless of whether they are large or small businesses, to facilitate business negotiations, trade, and contribute to the overall economic development of the country in the long run.
Mr. Phusit Sasitaranondha, Executive Advisor of Koelnmesse Thailand, stated that this collaboration aims to expand the strategic product exhibition business to meet the emerging needs of HoReCa businesses. The fair will feature 212 international companies from 23 countries across the globe, showcasing products and services that cater to the needs of modern HoReCa businesses, such as AI-powered cooking performance improvements. It will also present 6 HoReCa trends: Sustainability, Contactless, Digital Guest Experience, Plant-Based Menu, Food Waste Management, and Energy Efficiency Solutions. The event invites more than 500 buyers from top companies to meet exhibitors directly at the fair.
The fair will also feature exciting highlights such as the ASEAN Barista Team Championship, Thailand Ultimate Housekeeping Challenge, innovative products showcase at the THAIFEX – HOREC Xperiential Zone, which presents products that narrate the future trends in HoReCa, as well as THAIFEX – HOREC Academy seminars bringing together industry experts to provide knowledge through workshops, cooking demonstrations, and various informative and enjoyable activities throughout the three-day event.
THAIFEX – HOREC Asia 2024 will occur from 6 to 8 March 2024, from 10.00 to 18.00 hours at IMPACT Exhibition Center, Hall 9-12, IMPACT Muang Thong Thani. For more information and registration, visit www.thaifex-horec.asia.
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